AM Online

Wessex Garages opens new Nissan dealership in Newport

Nissan Qashqai 2021

Wessex Garages has opened its fourth Nissan dealership with a new showroom in Newport, South Wales.

The business is up and running out of a temporary facility until later this year, with work starting on a permanent new showroom in October.

The group said the new showroom fills a strategic gap in the company’s Nissan territory, which now stretches from Cardiff across the Severn estuary to Bristol, and up as far

as Gloucester.

The Nissan Newport showroom marks Wessex’s return to the area after an absence of almost a decade.

Chris Wiseman, Wessex Garages managing director, said: “‘The opening of our Newport Nissan dealership gives us a lovely territory in South Wales and the west of England.

“Adding Newport back into our market area is a massive plus for us and links up our territory perfectly.”

The move back to Newport represents an investment of up to £500,000 by Wessex Garages with Wiseman explaining that the expenditure demonstrates the company’s commitment to Nissan.

Up to 10 jobs will be created with the appointment of a brand manager, Motability specialist, sales executives and technicians.

Wiseman said: ‘‘We feel it’s an ideal time to be expanding with Nissan. It’s great that the brand is active in the electric vehicle sector – that sits well with us as a company.

“We have a long history with Nissan since our first dealership opened over 30 years ago.

‘‘And we’re looking forward to welcoming back some of our old customers, taking care of the Motability parc and introducing the new Qashqai and forthcoming product to local people.’’

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

Read now

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.