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AM Awards 2021 winner: Best in Customer Service, Accrington Garages Vauxhall

Wal Singh (centre), managing director,  Accrington Garages, collects the trophy from Andrew Landell, managing director of award sponsor LTK Consultants

Accrington Garages Vauxhall leveraged its family-run ethos to claim the AM Awards 2021’s Best in Customer Service accolade.

Here is AM’s citation detailing why the awards’ judges deemed the business a worthy winner:

Despite the challenges of the pandemic, Accrington Garages Vauxhall has maintained a 100% CSI (customer satisfaction index) score year-on-year.

Despite a difficult 2020 Accrington Garages ranked as the number one Vauxhall retailer in the UK for customer care and quality – as well as claiming the Vauxhall Customer Excellence Award for the seventh consecutive year – in recognition of the highest possible customer care given to both sales and aftersales customers.

It also achieved the Motability Dealer Partner Award in 2018.

Being a family-owned and family-run independent Vauxhall retailer since 1993, staff at Accrington Garages Vauxhall are trained to treat customers like family members, which is illustrated in its customer reviews.

The retailer has a commitment to customer service, combined with its 28-year longevity – which has resulted in customers continuing to choose Accrington Garages for their new or used vehicle or for servicing and repair – the retailer’s retention rate is nearly 60%.

Transparency and communication with customers are key attributes of its customer service strategy and its family approach has proven to be its strength – having a family member positioned in each department to ensure any key decisions that may affect the customer’s experience are constantly reviewed, ensuring the customer experience does not drop below 100%.

If something goes wrong, management reviews the case, ascertains if there is any training or process gaps and makes the necessary changes to prevent it recurring.

Accrington Garages Vauxhall understands the cost of keeping existing customers happy is less than the cost of attracting new customers, and all staff are briefed to fast-track customer complaints to a member of the team. The customer is then contacted within two hours and an amicable resolution is always the objective.

The size of the business also provides it the agility to move with the times and respond swiftly to any areas of concern.

Highly commended

Drive Motor Retai

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