Carrs Ferrari has opened the doors to a new, purpose-built supercar dealership in Exeter.

The latest in a series of franchised network developments, which come as part of the roll-out of new corporate identity (CI) standards by the Italian car marker, the new site on Sigford Road, Marsh Barton, Exeter, was 11 months in the making.

Among the franchisee’s new additions are larger new and Ferrari Approved showrooms, a luxurious customer lounge and community area designed to encourage clients to visit the dealership socially.

Carrs Ferrari dealer principal, Lee Moore, said: “We are excited to showcase Ferrari’s latest corporate identity to all our Ferrari clients in the Southwest.

“Carrs Ferrari has a long-standing and very strong partnership with the Ferrari brand, and investing in these new premises has been an important milestone for the business.

“It demonstrates we are committed to the brand, and also shows our staff that the business continues to grow and to invest in the long-term sustainability of the Carrs business.”

Francesco Balli, the UK’s regional manager for Ferrari North Europe, said: “We are thrilled that the demand for pre-owned Ferrari cars and the services provided by our official dealer partners remains strong even in these unprecedented times.

“It is this passion from our loyal clients that has enabled Carrs Ferrari to invest in dedicated new premises in the South West of England. We look forward to welcoming both our existing and new clients to the new showroom and workshop very soon.”

Sytner Group’s Tower Garage Ferrari dealership in Egham was recently named as the Italian supercar maker’s ‘Top UK Dealer 2021’.

Re-opened in August 2021 after a thorough corporate identity (CI) upgrade, the AM100 car retailer’s dealership, off the A30 bypass at Egham, Surrey, won the accolade after delivering winning results on the Ferrari Dealer Scorecard.

Its upgrade was among a series of network developments by the brand which this year prepares to launch the Aston Martin DBX, Lamborghini Urus and BMW XM-rivalling Ferrari Purosangue SUV.