SsangYong Motors UK has expanded its dealer network with the addition of a new site in Warrington, operated by Gallaghers Motor Company.
The new SsangYong showroom, located on Manchester Road, has a five-bay workshop, a hospitality area and free Wi-Fi.
Gallaghers Motor Company also operates Isuzu, MG and Subaru franchises in the area. It formerly operated a Mitsubishi dealership.
The family-run business was established in 1963 and has an additional showroom located at Sandycroft, near Chester. The team at Warrington consists of five sales staff with more than 120 years’ experience combined in the automotive industry.
Matthew Ambrose, operations director for the group, said: “Here at Gallaghers Motor Company, we pride ourselves on providing an exceptional customer experience and on retaining future business by developing strong relationships with our customers. We look forward to working with the team at SsangYong and to welcoming our customers and introducing them to the SsangYong brand.”
SsangYong Motors UK opened 16 new dealerships last year, including 14 ex-Mitsubishi sites, and plans to have 75 sites by the middle of 2022.
It differs from other brands as it charges no up-front fees, has zero-cost signage, and no charges for special tools or computer diagnostics - ensuring that representing the brand is highly appealing and easily accessible.
Kevin Griffin, managing director at SsangYong Motor UK, said: “We are delighted to welcome Gallagher Motor Company to the SsangYong franchise and to extend our representation in the northwest. The team has a wealth of experience and an outstanding reputation which will ensure an excellent customer journey.”