AM Online

Rygor starts work on new Mercedes-Benz site in Reading

Rygor Mercedes-Benz Reading

Rygor Commercials has started construction of its custom-designed Mercedes-Benz commercial dealership in Reading.

The new development is said to be “industry-leading” and is costing the group £2 million.

Rygor managing director Tim Stacey said: “We invest significantly in our branches, so we can continue to provide the very best customer experience and a great working environment for our team. We are constantly investing in facilities, technology, and our incredible people, and we are so proud of the team we have in place at Rygor Reading, who between them bring decades of experience to the company and our customers. They are extremely experienced, and I know they too are looking forward to the start of an exciting new chapter at our new branch.”

Rygor’s newest site will feature a bright and open van sales showroom, offering the full range of new and used Mercedes-Benz vans, including the eSprinter Panel Van, the eVito Panel Van, the eVito Tourer and the eCitan.

The 44,000 sq. ft site features dedicated van and truck workshop areas. It is located at the Worton Grange industrial park in Reading, a short drive from the current Rygor Reading site.

The truck workshop area will include two pits with one ATF lane and a tacho facility. From a van perspective, there will also be a MOT lane as well as a ‘fast fit’ area, which will focus on express maintenance, such as wiper blade changes, tyre tracking and wheel changes. Both van and truck workshops are ready to fully maintain electric vehicles.

Sean Joyce, Rygor aftersales director, added: “We look forward to being able to continue to offer our customers in the Reading area award-winning aftersales care and customer service, at our brand-new site. With its increased space and modern facilities, we will be able to maintain more vehicles at any one time, ensuring maximum uptime for both our truck and van customers, as well as providing vehicle maintenance at the most convenient times for them and their business. We keep our customers on the road by keeping them at the heart of everything we do. From the first contact to the successful completion of a first-fix visit, our customers depend on Rygor to keep their businesses moving forward through reliable aftersales care and maintenance.”

At the start of the year, Rygor installed LED lighting systems in eight of its existing dealerships, which are expected to save the business £95,000 per year.

The move is also expected to reduce carbon emissions by of 980 tonnes and deliver an overall energy cost saving of £648,514 over the term of the contract.

Long-serving Mercedes car retailer Sandown Group opened its first venture with the Mercedes-Benz Vans franchise at the end of 2021.

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

Read now

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.