Mercedes-Benz Vans promotes Sarah Palfreyman to sales director role

Sarah Palfreyman has been promoted to the role of UK Sales Director for Mercedes-Benz Vans, effective from May 1.

She will lead the UK van sales division to “help shape the future of electric mobility” with digital solutions that provide “best-in-class customer experiences” for new and existing customers in retail, fleet, and direct distribution channels.

Palfreyman replaces Andrew Lawson, who left the manufacturer to join EO Charging. He held the position for two years.

Having started her career with Mercedes-Benz almost a decade ago, as a district sales manager, Palfreyman has since held a number of senior leadership positions, including head of network operations and head of sales.

Most recently, she pioneered a project team dedicated to modelling the brand’s future retail strategy.

Palfreyman will continue to report to managing director Robert Veit. He said: “I’m delighted to announce Sarah’s appointment to this vital role at a pivotal time in the commercial vehicle industry.

“She has shown great leadership and commitment to our brand over the years and is the right person to accelerate our sales focus, especially on electrification and digitalisation.”

Palfreyman added: “I’m incredibly excited to continue my journey with Mercedes-Benz Vans in what will be a challenging but rewarding role. Our division is at a crucial stage in its history and well on its way to being at the forefront of electric and digital solutions.

“Having been involved in the evolution of our strategic sales direction and our Dealer network for many years now, I’m looking forward to using my knowledge to further shape and refine our sales offerings to keep businesses moving.”