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Range Rover marks 45 year anniversary with paper bridge stunt

Range Rover 45 year anniversary paper bridge

Land Rover has driven its flagship Range Rover across a bridge made of paper in a viral video marketing stunt to mark the brand’s 45th anniversary.

The freestanding structure was created in one of Range Rover’s biggest markets, China, ahead of the Guangzhou Motor Show.

The hand-built paper bridge took three days to construct in the city of Suzhou, a place famous for its bridges and nicknamed ‘Venice of the East’. The unique crossing was made of high quality paper supplied by specialist British manufacturer James Cropper.

Nick Rogers, director group engineering, Jaguar Land Rover, said: “China is an important market for Range Rover, so we have picked the perfect place to celebrate 45 years of our luxury SUV family.

“Range Rover’s advanced lightweight body and peerless all-terrain capability were crucial factors in making this unique drive possible.”



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Comments

  • Grant - 20/11/2015 14:33

    More sucking up to China.... Yawn!

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