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Auto Trader TV ads credited for record results

Auto Trader operations director Nathan Coe

Auto Trader’s latest marketing campaign has helped the automotive marketplace achieve its best ever February, with 59 million visits to the site.

The increased traffic has generated over 263 million advert views in February 2016 – an additional 13.4 million advert views from last February – according to the business.

Operations director, Nathan Coe, credited recent marketing activity, which has seen 10 and 30-second TV adverts highlight the array of functions it now delivers online, with the success.

He said: “The campaign has had the desired effect as we have had the biggest January ever in terms of the number of visits to the site. Our rate of growth in both visits and engagement is significantly bigger than all the other auto classified sites whose growth is in fact declining in both areas.

Coe added: “92% of consumers know Auto Trader as a brand that can help them throughout the car buying process, so our focus is on developing products for consumers that help them to buy and sell cars as quickly and easily as possible.

“Our consumer valuations tool was used over 1.5 million times in March 2016 alone.”

Auto Trader now claims to be six times larger than its nearest competitor (Gumtree), almost 18 times larger than Motors and RAC combined.

It is also the UK’s most visited automotive website, with 83% of all time spent on automotive classified websites spent on Auto Trader. 

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