advertising
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Manufacturer 9 FebVIDEO: Controversial Hyundai pronunciation TV ad accelerates brand awareness
A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.
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Manufacturer 25 Aug‘Heart-pumping’ Toyota GR ad banned after complaints from green campaigners
A national newspaper advert aiming to showcase the “heart-pumping” excitement of Toyota’s GR Series of performance cars has been banned following a complaint to the Advertising Standards Authority (ASA) by green campaigners.
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Digital Marketing 9 JunScottish football sponsorship feud delivered cinch profile boost, YouGov suggests
A Scottish Football sponsorship feud involving Rangers Football Club, Parks Motor Group and cinch may have boosted the online car retailers profile, a YouGov poll suggests.
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Manufacturer 4 MayLand Rover ad showing car parking on a cliff edge banned by ASA
A Land Rover advert has been banned by the Advertising Standards Agency (ASA) for ‘misleading’ viewers about the functionality of parking sensors.
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Latest News 22 DecASA dismisses complaint about WeBuyAnyCar TV advert claims
The Advertising Standards Authority (ASA) has dismissed a complaint which questioned WeBuyAnyCar claims that customers usually travelled no more than 15 minutes to a local branch.
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Manufacturer 24 NovASA dismisses 96 Land Rover Defender ‘no restrictions’ advert complaints
The Advertising Standards Authority (ASA) has dismissed 96 complaints which claimed a Land Rover Defender advert undermined efforts to tackle climate change and ecological damage.
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Technology 23 NovSMMT ‘guiding principles’ seek to clarify hands-free driving technology
The Society of Motor Manufactures and Traders (SMMT) has published a series of “guiding principles” to prevent customer confusion about the 'hands-free' driving capabilities of their car.
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Supplier News 22 NovMotors becomes headline sponsor of Ant & Dec’s Limitless Win in ITV
Motors.co.uk has secured a deal to be the headline sponsor of new ITV quiz show Ant and Dec’s Limitless Win.
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Supplier News 17 Nov‘Irresponsible’ Motorway TV advert banned by ASA
A television advert for the Motorway car buying service has been banned by the Advertising Standards Authority (ASA) after allegation that it “encouraged driving behaviour that was dangerous”.
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Digital Marketing 10 NovASA rejects SMTA’s Cazoo ‘new car’ subscription advert complaint
The Advertising Standards Authority (ASA) has rejected a complaint from the Scottish Motor Trade Association (SMTA) which contested Cazoo’s claims that the vehicles it offers for subscription were not “new cars”.
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Digital Marketing 11 JunCitroën UK harnesses power of Gogglebox in new TV advertising campaign
Citroën UK has partnered with Channel 4’s hit TV series Gogglebox as CarGurus looks to drive confidence among car buyers in two new televised advertising campaigns.
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Supplier News 10 JunCOVID impact sees Auto Trader profits decline 38% in 2020/21
Auto Trader suffered a 29% decline in revenues and 38% reduction in operating profit as it acted to mitigate the impact of COVID-19 on its car retail customers, its 2020 annual financial results have revealed.
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Digital Marketing 27 MayHeycar sponsors Roland Garros on ITV as Gumtree launches TV ad campaign
Heycar has announced that it will be the official sponsor of this year’s Roland Garros coverage on ITV as rival Gumtree launches its own cross-platform marketing push.
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Digital Marketing 24 MayMotors.co.uk expands ‘Search Less. Live More.’ marketing campaign
Motors.co.uk will run a series of adverts across Absolute Radio, Magic Radio, MotherBaby and Car, as part of its multi-million pound ‘Search Less. Live More.’ campaign.
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News 13 MayFive-year sales ban for Doncaster car dealer who mis-sold write-offs
A Doncaster car dealer who sold mis-sold a previously written-off Vauxhall Corsa and misrepresented 33 more cars has been handed and 18-month suspended prison sentence.
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Digital Marketing 7 May
Car dealers set to be ‘disadvantaged’ by Google consumer privacy update
Car retailers are being urged to refocus their online marketing efforts as Google prepares to update its policies on customer data – removing cookies and making customer behaviour harder to track.
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Car Dealer News 7 AprPeter Vardy Group becomes Scottish Rugby sponsor and launches leasing platform
Peter Vardy Group has become the principal sponsor for the Scotland national team in a four-year deal commencing in the summer of 2021.
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Manufacturer 7 AprASA reasserts Vauxhall’s ‘British brand’ status despite French ownership
The Advertising Standards Authority (ASA) has reasserted Vauxhall’s claim of being a “British Brand since 1903” in its latest TV marketing campaign.
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Supplier News 25 MarAutovia launch ties Buyacar's automotive ecommerce with Dennis Publishing reach
Buyacar chief executive Andy Oldham said his focus remains on “supporting dealers” as he leads the new Autovia venture to fuse its ecommerce offering with the publishing firepower of Dennis publishing’s automotive titles.
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Supplier News 22 MarMotors.co.uk’s new TV campaign begins
A new TV advert from Motors.co.uk will air tonight for the first time, across ITV, Sky and Channel 4.
