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Peter Vardy drives website traffic with Auto Ad Builder

Peter Vardy has teamed up with eCommerce specialist Eysys to streamline the marketing of stock online via its Auto Ad Builder “mass ad creation tool”.

The leading provider of automated ad creation for paid search and Peter Vardy have agreed on a partnership aimed at increasing web traffic and leads through www.petervardy.com.

As part of the agreement, Auto Ad Builder – created by Cardiff-based Eysys – will continue to provide Peter Vardy with an automated, self-service, mass ad creation tool which makes it possible to quickly generate thousands of ads and update them when a product’s price or availability changes.

Euan A. Cameron, head of marketing and eCommerce at Peter Vardy, said: “The Auto Adbuilder system has allowed us to drive targeted paid traffic to our website on very specific stock items at a surprisingly low CPC.

“The system is powerful in that it can deep link ads into individual car pages, returning a better experience and higher conversion. Peter Vardy have been working with Eysys since the early days of the product and continue to explore new developments with them.”

Auto Ad Builder was established in 2014 and was specifically created for the automotive industry.

Peter Vardy’s new website implements a host of brand new exciting features including video livechat, live vehicle valuation, personalised offer redemption codes, an intelligent banner system and a powerful new and used vehicle search.

Carl Ackerman, head of sales for Auto Ad Builder, said: “It has been great to work with Euan and the team during the launch of their new website and to continue helping them drive traffic to the site using our technology.

“Peter Vardy has been a continued supporter of our technology since its development in 2014 and we are very happy that we continue our relationship and deliver great ROI for them.”

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