AM Online partners government-backed parenting guide's Parenting Guide has partnered with a government-backed scheme to offer essential advice to new parents.

The car search platform has taken up the role of car buying expert within the Your Parent Guide created by the Department for Transport and the Department for Education.

The handbook, distributed to all parents registering the birth of a new child, offers advice on all aspects of childcare during the early months and years of parenthood.

Dermot Kelleher, director of marketing and business intelligence at, said: “Having children is one of the most rewarding experiences in anybody’s life and the new Your Parent Guide is perfect to help anyone start their journey as a parent.

“We’re delighted to contribute to this guide, in partnership with the Department for Transport and its safety initiative Think!, in order to help parents of the 750,000 children born in the UK each year learn about different car makes and models and make the process of finding the right car easier.”

Your Parent Guide offers parents positive and practical advice on a variety of topics ranging from feeding and health, to preparing for when their child goes to school. has contributed to the travelling safely section, giving its advice on which cars would suit different families and lifestyles, complete with information about three of the latest hatchbacks, 4x4s and people carriers. 

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