AM Online launches 'value-based' advertising for car dealers

Phill Jones, have launched a car advertising model with a value-based pricing policy which sees dealers pay for the "leads" they gain.

The model ‘ensures dealers only pay for the level of consumer engagement that its automotive network delivers through relevant lead assists’.

Lead assists are defined as engagements with a listed vehicle. These can include a detailed page view, a call or email to the dealer, visits to a dealers website or sharing details online.

Research from indicates that it takes between 250 to 300 of these interactions to generate a sale. Dealers have full visibility of all lead assists at any time via The Eye – the  online dashboard provided to every dealer. managing director, Phill Jones (pictured) said: “Our primary job at is to get dealers’ cars in front of in-market car buyers. Dealers should therefore have an invoice directly linked to the value delivered. 

“This approach gives dealers a performance target and certainty that is delivering on its promise. This is underlined through our investment in services, such as our vehicle response tracking platform The Eye, where dealers can monitor Lead Assists, listen to telephone calls and read emails generated by their advertising. 

“We passionately believe that dealers should monitor their advertising return on investment and our Value Based Pricing makes this easy for dealers.”

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