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Motors.co.uk’s dealer stock given ‘greater online exposure’ with Top Gear partnership

Motors.co.uk TopGear search bar

Motors.co.uk has partnered with Top Gear to give its car dealer partners' stock “even greater exposure” online.

This new commercial deal with BBC Studios' TopGear.com website will see the Motors.co.uk car search tool appear across the reviews pages on the Topgear website, enabling visitors to click through and search for cars.

Motors.co.uk’s managing director, Phill Jones, said: "On the back of record response for the Motors.co.uk network, this partnership will further extend the reach of our dealers' stock to in-market car buyers.

"This additional response potential, our unique pricing model with transparent performance targets and enhanced reporting tools with The Eye, there has never been a better time for dealers to advertise with Motors.co.uk."

Its network of trusted automotive websites has seen a reported growth of more than 5.4 million consumers in March 2018.

BBC UK Publishing’s head of parnterships, Marc Humby, said: "We're excited about our new partnership with Motors.co.uk. Our website traffic continues to grow and we know we have a highly engaged community.

"It was important to ensure we helped support those in-market users to access trusted car listings with a dynamic and innovative experience.

"We look forward to working closely with Motors.co.uk to further improve this functionality and support our website growth strategy."

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