Cox Automotive will deliver insight into how car retailers can deliver on customers’ expectations of a ‘connected retail’ experience at Automotive Management Live 2018.
Paul Humphreys, managing director of Cox Automotive’s retail solutions division, will tell delegates at Automotive Management Live 2018’s Vision of the Future seminar that it is essential that retailers obtain the right tools to “support decision making, funding and profitability.”
The Automotive Management Live 2018 car retail expo takes place at Birmingham’s NEC on November 8 and enables dealers and manufacturers to compare latest and products and services from leading industry suppliers in the vast exhibitors’ hall as well as attend a series of best practice sessions.
Two theatres will run seminars throughout the day focusing on people in conjunction with the Institute of the Motor Industry (IMI) and Vision of the Future, sponsored by Zerolight, explores how automotive retail will evolve over the next decade.
As part of AM’s glimpse into the future, Humphreys will take to the stage to share his views on ‘connected retail’.
Highlighting stats such as 90% of consumers research online before buying a car and one-in-10 dealers use more than 11 systems in their businesses, Humphreys said: “Consumers have more freedom than ever to research, plan and negotiate their next car.
“Access to information online is richer, and most consumers don’t rely on what businesses tell them to make informed decisions.
“That means buyers arrive at a dealership more confident and savvy than ever before.
“It’s this confidence that gives rise to demand for an evolution of the current dealership experience.”
Humphreys said that the dealership of the future will have an online showroom where consumers can do everything from looking at a 360-degree image of a vehicle, to getting a guaranteed part-exchange quote without leaving home.
He added: “Connected retail is about having the right systems in place, so when a consumer does walk into a dealership the experience is seamless, data is harnessed to keep coming back for aftersales, and dealers have tools that support decision making, funding and profitability.”
Free for dealer and manufacturer delegates, Automotive Management Live promises to be the best day spent away from the business.