AM Online's free car adverts attract 2,600 dealer subscriptions

Mark Standish, CEO of MotoNovo

MotoNovo Finance's online used car aggregator has reached 2,600 dealer sign ups since it s launch in 2018.

The vehicle aggregation platform now lists more than 136,000 vehicles and has experienced strong growth since offering free advertising to dealers from September.

“The platform was created to disrupt the market and make car-selling feel better for used car dealers,” said Mark Standish, chief eexecutive of MotoNovo (pictured).

“By listening to our dealer audience, we’re able to meet this brief by adapting our approach continuously to create a platform that works for them. We’re seeing that this approach feels refreshing to the many dealers who are joining us and helping to strengthen our dealer-friendly aggregator that’s designed to benefit both dealers and their customers”

The platform has been updated to show users the most recently added and viewed vehicles, and can showcase all the stock from one dealer. Vans and bikes have also been added to the site.

Further enhancements are expected throughout 2019.

MotoNovo’s latest figures show dealers using the platform experienced a 13.5% uplift in finance volumes in 2018 and more than 55,000 finance proposals being received where played a part in the customer car search journey.

Standish added:“First and foremost, is a platform to help customers find cars and help dealers sell them. The stock that dealers own is their differentiator; in a market where they’re faced with increasing competition from multiple fronts for their car, finance, and added value sales, the decision of where to place their stock is key. After all, car buyers will gravitate to the place where they can find the car they want. 

“By placing their stock with a partner that collaborates with them – rather than competes against them for their customers - dealers are helping change the market and making  and dealer finance the natural choice for used car buyers. We’re thrilled so many dealers have already joined us on our journey as we reach our one year anniversary and eagerly anticipate another successful twelve months for the platform and the dealers who join us.”

Click here for used car best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.