Contracthireandleasing.com has re-launched as Leasing.com, with a refreshed desire to move motorists out of ownership and into usership.
Its ‘say goodbye to buying’ campaign will be promoted across social media, radio, TV and outdoor advertising.
Leasing is the fastest-growing form of new car finance and Leasing.com wants to become the largest marketplace for leasing deals in the UK.
A number of large leasing providers, such as Arval, Leasplan and Zenith, have announced their intentions to target the growing PCH market in the last year.
Analysis of the UK's 50 largest leasing firms by Fleet News shows a growth of 3.1% year-on-year. The UK’s 50 largest leasing providers (FN50) were responsible for funding 1,307,454 cars and 433,423 vans in 2018.
“Traditionally leasing has been the reserve of businesses, not the general public. We want to change that. We’re launching with a bright new brand that will appeal to a wide audience,” said Dave Timmis, founder of Leasing.com.
The new site is more user-friendly and allows consumers to sort leasing deals by price, total lease cost and a Leasing.com value score.
“This will enable users to easily find the right deal for them, at the best price from the widest range of advertising partners - from brokers and dealers to the big automotive finance houses,” added Timmis.
Leasing.com will operate a strict Code of Conduct, which sets out the standards expected from partners when promoting new vehicle leasing offers on the marketplace.
All advertising partners will be required to hold at least one direct relationship with a funding partner to reinforce the quality of offers provided to users, reassure potential customers that they are dealing with a reputable advertising partner and help to maintain consistent high standards across the board.
Furthermore, all independent leasing brokers advertising on the site must be British Vehicle Rental and Leasing Association (BVRLA) Leasing Broker Members.