Modix has announced it has signed a new partnership with Toyota GB which will see its AdBox marketing solution rolled out across the Japanese brand’s dealer network.
The Cox Automotive-owned business launched AdBox in October 2017 following customer demand for a search marketing tool at a local dealership level.
The product enables dealers to create vehicle adverts that are displayed direct to customers searching for new and used vehicles across the Google network and hasnow been successfully trialled by a number of Toyota retailers.
With a live feed directly from the dealer’s stock management system, search results displayed to consumers are relevant and local to their search.
Modix UK’s managing director, Darren Sinclair, said: “Our AdBox product enables dealers to advertise their vehicles more easily and more efficiently than ever before.
“We're excited to work with Toyota, and the partnership is testament to the hard work of the team in ensuring the trial performed successfully and answered all of Toyota's needs.
“We put our customers at the heart of everything we do, and we are proud to continue delivering products that make running a dealership as easy as possible.”
Modix supplies more than 30 OEMs and over 16,500 dealers with used-vehicle locators, search marketing tools, websites and imagery that generate leads and drive conversions.