GardX has signed a strategic reseller partnership with Modix UK, part of Cox Automotive, for the Spincar 360 imaging product.
“The Modix collaboration will see both business working together to deliver what we believe to be the best 360 spin product in the market”, said Alistair Jeff, head of operations for GardX AD-Vantage.
“Both Modix and GardX recognised that having a competing product would not be best supportive of the market, and with both businesses having the dealer at the heart of everything we do it made sense to combine our joint strengths and to deliver not only the best product but also the best service to support this key sales tool”.
Modix UK managing director Darren Sinclair said: "Being able to showcase a vehicle inside and out through Modix 360°, without the customer having to physically visit the dealership, will help dealers immensely.
"Put simply, the dealerships that don't showcase their vehicles online with the highest-quality images are at risk of losing out to competitors."
Victor L Coutin, head of business at Gardx AD-Vantage, said trials have been agreed with two major vehicle manufacturers and a number of large UK dealer groups, sending “clear signals that Gardx intends to keep on pushing into the world of digital automotive retailing”.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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