Motors.co.uk is supporting its dealer partners with a new series of videos aimed at helping consumers planning their next used car purchase.
The eBay Motors Group has teamed up with comedian and presenter Ellie Taylor (Mock the Week, Mash Report, Live at the Apollo), for a four-part video series, ‘How to Car’, to help guide buyers through the process of finding their next vehicle.
Topics covered include budgeting, with an explanation of various financing options; history checks; visual inspections: and how to get the most out of conversations with automotive retailers.
Dermot Kelleher, head of marketing and research at eBay Motors Group, said: “Motors.co.uk’s ‘How to Car’ campaign will equip buyers with the essential information they need to research their next car purchase, ahead of making their enquiry, visiting dealer forecourts or placing their order online.
“The pandemic has made this a challenging year for the automotive industry, though we continue to see strong demand on our platforms, driven by factors such as a desire to avoid public transport.
“Whilst nearly two-thirds (65%) of consumers are excited about buying a car, perhaps not surprisingly given how relatively infrequently most people buy cars, 34% go into the process nervous. Therefore, we’re trying to support them on their car buying journey in an entertaining but informative way.”
eBay Motors Group announced it will provide dealers with free advertising in December as part of support measures designed to assist business during England's COVID-19 'Lockdown 2' period.
The 'How to Car' series of five-minute episodes debuted on November 19 and will run through December and into the New Year.
The videos will also be hosted on Motors.co.uk and be promoted across its YouTube, Facebook, Instagram and Twitter channels.