Santander Consumer Finance (SCF) has launched a series of free videos to enhance customer understanding of car finance options.
The videos are available to be hosted on dealer partners’ websites and will be accessible to anyone looking for more information on motor finance.
Using illustrations and an audio description, the videos aim to support dealers in explaining the distinctive features of each type of finance and what they mean in terms of ownership and repayment obligations.
Its independent research among 1,070 car buyers revealed that two thirds (67%) want better explanation of car finance options.
That is reflected by independent research among 103 dealers showing that 58% believe helping customers understand motor finance options is fundamental to the long-term success of their dealership.
Santander Consumer Finance’s director of marketing and innovation Andy Green (pictured) said: “The new videos are an important step in our programme of enhancements intended to support our dealers in their customer relationships.
“We see a fantastic opportunity for dealers in building customer loyalty through improved communications and clear explanations of the sales process and product.
“We work to help our dealers succeed in delivering the highest level of service to customers, and believe these videos will go a long way towards that goal.”