Holden Group launches new website to enhance customer experience

Holden Group has launched its new website, completing plans it put in place as part of a strategic review last year.

The motivation for the website refresh is to better reflect the group’s values around innovation, quality and customer care.

A host of customer-focused features include: 

• A new AI-powered chat system offering real-time support
• Dedicated new car pages
• Bespoke used car hub showing feature cars and latest stock
• Offers pages tailored to customer needs
• Comprehensive electric vehicle (EV) information
• Detailed service and maintenance support
• A dedicated parts and accessories section
• The latest news and updates from Holden Group
• Careers pages with current opportunities

 Adam Ferjani, group marketing manager for Holden Group, said: “Our goal for the new website was to replicate the welcoming, informative experience customers enjoy in our showrooms, while making it even more accessible online.

“This is a huge step forward for Holden Group, but it’s important to say that this is just the beginning. Over the coming weeks, the new website will continue to evolve and improve.”

In an in depth interview with Automotive Management last year, former managing director Martyn Webb said redesigning the website was one of the key objectives as part of a strategic review for the business that included reducing costs and ensuring long-term sustainability for the business, reflecting the evolving challenges of rising costs and changes in the marketplace.

At the time, Webb said: "We've purposely not gone or an off-the-shelf solution.

"We musn't lose sight of the fact that yo can come to the showroom and test a vehicle. The dealer still plays a very important part in that customer journey.

"Customers still want to be able to touch, feel and drive the products that they're buying, but, often, their journey starts online."

Webb departed Holden earlier this year as Tim Holden returned to lead the family business.