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Ben campaign to encourage healthier lifestyles

Zara Ross, Ben chief executive

Ben has launched a new campaign to encourage workers across the automotive industry to have a healthier lifestyle.

The campaign, ‘getting fit for work and life’, aims to spotlight the importance of good physical health.

This was prompted by the discovery that top searches on the not-for-profit organisations website were all relating to healthy lifestyles, dieting and giving up harmful habits.

The ‘getting fit for work campaign’ will see a new programme of physical health checks that will be available later this year.

These checks determine a person’s general physical health, providing information based on national health guidelines and are supported with practical tips on how to improve health if needed.

Ben’s chief executive, Zara Ross (pictured), said: “We will be offering more advice and information to help people get fit and stay fit for work and for life.

"By focusing on preventative measures and offering advice on subjects such as healthy eating and exercise, we can help people maintain a good level of health and fitness.

"As part of this, we’re really excited to be launching our physical health checks later this year to support businesses in helping their employees get fit and stay fit for work and for life.

“At Ben, we focus on holistic health and wellbeing, because one problem often has a knock-on effect on other areas of a person’s life. The four main aspects of a person’s health and wellbeing (financial, social, physical and mental) are inextricably linked.”

The checks included are:

  • Resting Heart Rate Test
  • Blood Pressure Test
  • Body Mass Index (BMI) Test
  • Body Fat Percentage

Jeremy Hicks, managing director of Jaguar Land Rover UK, has recently piloted the new physical health check.

He said: “We all have extremely busy lives and I know from personal experience we often neglect our own physical health. Ben’s new campaign is a great reminder of the importance of staying physically fit and active.

“As part of the campaign Ben has launched a health check programme, which will be available to all companies and employees in our industry later this year. 

"Having done it myself I would highly recommend it to everyone, it only takes 15 minutes and highlights your general level of fitness as well as offering top tips on how to improve your physical wellbeing.”

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