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AM Awards 2018 – Best Fleet Operation – Norton Way

Dave Wright, corporate quality manager, Norton Way Motors, collects the award from Stewart Grant, commercial director, Santander Consumer Finance, right

Our fleet business is totally dedicated to serving our fleet customers. This is done by listening to their business challenges and then responding with efficient, effective and innovative solutions,” said Norton Way Corporate Sales in its winning awards submission.  

The business specialises in the supply and servicing of Mazda, Honda, Peugeot, Nissan, Škoda and Kia backed up by a full aftersales operation.

One direct result of its focus on excellent customer service has been the addition of more than 50 new fleet customers in 2017, accounting for more than 1,000 sales between them. New clients included local businesses, SMEs, brokers, PLCs and leasing and rental companies.  

A culture of continuous innovation has recently seen the introduction of digital tachographs in all delivery vehicles, to provide customers with real-time delivery information, the establishment of the first manufacturer-backed contract hire scheme for motorcycles, the creation of campaigns with customers and/or funders to produce benefits such as lower CO2 or satellite navigation to increase efficiency and safety, and pre-handover videos or web links to explain technology to drivers.

To maintain a wholly fleet approach rather than a ‘bolted on’ service to Norton Way Motors’ retail department, Norton Way Corporate Sales

employs fleet-focused and trained staff to carry out all aspects of the supply chain, from quoting through to ordering, stock management and invoicing.

With testimonials from Zenith, Alphabet, Lex Autolease and LeasePlan, the AM Awards judges noted Norton Way Corporate Sales’ “fantastic” service levels.

One judge said: “The business is not just about scale and price, but concentrates on tailoring a service level to each leasing company to deliver the best experience to them and in turn to the customer.”



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