Advertisement feature from JudgeService
Imagine increasing your sales and marketing conversions by taking control of your reputation
Businesses with strong star-ratings, raving reviews and robust online visibility have profited and reduced their marketing costs, grow their prospects and establish a more powerful marketing strategy.
Here’s how to do it:
Take Control of Your Reviews
The first step to a cost-effective reputation management is to audit what is being said about you online in real time. You do not need to use an agency to do this, you can save money by using reputation management software, which allows you to aggregate all your reviews from chosen providers where you can monitor, respond and manage what people are saying about you.
Get Customer Satisfaction Insights
Get an extensive insight as to what your customers think are your strengths and weaknesses and improve your practices based on what has been said. Use surveys that identify where you need to improve and inspire your team to grow with the information you have collected.
Reviews play a vital role in today’s consumer buying process and quality reviews will make a difference. Collect and publish reviews to enhance your digital presence and generate more leads. Once you have a handle on your online reputation, you can now encourage genuine reviews that will optimise your search results and customer journey.
Re-Capture Lost Prospects
Our research shows that 45% of ‘lost sales’ are in fact still in the market. They are often waiting for a call regarding finding a car colour, a different spec or finance proposals. Indeed, we find that many customers are happy to book a test drive as part of this process.
Content Is Key
When you get good reviews to feature on your website, this will persuade potential customers that you are a great place to do business with. People are hungry for reviews. Let’s face it, we look for reviews when we are buying a cup of coffee or a set of glasses. How much more important is it when someone is spending thousands on a car? Star ratings also save you money on your Adwords costs.
Get photos and videos of customers at handover, which you and they can share socially, in effect, giving you fantastic free advertising.
Marketing is becoming increasingly personalised, and irrespective of the challenges presented by GDPR, this trend is set to continue. Looking to the future, identifying and keeping up with customers’ communication preferences to keep on their radar or if you will, shopping list, will become essential.
Some customers will want to continue to receive information by post, some by email, some by text, some messenger and so on. The more of these you cover with both individual, personalised messaging and the social media you cover with more general information should be driven by your customers.
Inspire your Customers
Buying a car should be an exciting, rewarding experience. It should be entertaining, perhaps even with a sense of theatre. It is up to us all to gain insight into our customers’ increasingly diverse requirements and to work with our teams to influence them delivering a first-class experience. If we get this right, we are guaranteed the reputation our businesses deserve.
Telephone number: (+44) 0 1423 225166