JudgeService

Nearly half of car buyers ready for next car, despite budget squeeze

Nearly half of car buyers (47%) intend to carry on with their next car purchase, despite their budgets being squeezed, according to new research.

Franchised dealers urged to rethink part-ex strategy, or lose more business to car buying websites

Neil Addley, managing director at JudgeService, looks at how retailers can rethink their part-exchange strategies.

Mercedes-Benz customers travel further to showrooms, research shows

Mercedes-Benz customers travel further to showrooms than any other car buyers, as consumers increasingly look to purchase locally, research has found.

'Empathetic and positive' experiences lead to faster used car sales

Sales teams must focus on making every customer interaction an “empathetic and positive experience” in order to boost used car stock turn, says Judgeservice.

Falling new car sales make aftersales retention a 'number one priority'

Franchised workshops should consider aftersales retention as "a number one priority" as the impact of three years of falling new car sales start s to tell.

EV demand can help franchised dealers increase tyre sales

Franchised dealers can increase tyre sales as a result of the growing number of new electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) on sale.

Independent garages are winning customers through missed service plan sales

Franchised dealers who fail to sell cars with service plans are losing one-in-five customers to independent garages for servicing work.

Car retailers’ EV advice essential for ‘stoic’ motorists in cost-of-living crisis

Car retailers’ electric vehicle (EV) buying advice is growing in importance as motorists hit by the cost-of-living squeeze exhibit “stoicism and indecision” amid rising transport costs.

Importance of customer service closes gap with online car buying enquiries

The importance of good customer service is growing following a reliance on online car buying enquiries during the COVID-19 pandemic, according to JudgeService.

Digital: reviews

NFDA Driving Digital: Arnold Clark, Pendragon and Auto Trader leaders in speaker line-up

Arnold Clark chief executive Eddie Hawthorne, Pendragon chief marketing officer Kim Costello and Auto Trader’s chief operations officer Catherine Faiers are among the headline speakers at this year’s Driving Digital conference.

Fake customer reviews could risk fines up to 10% of turnover under new laws

Fake reviews could be made illegal under new rules handed to the Competition and Markets Authority (CMA) by the UK Government.

Dealers that offer add-ons more likely to be recommended

Car buyers are more likely to recommend dealers that offer add-ons than those that do not, according to a new study by JudgeService.

Dealers with higher satisfaction scores have faster stock turn, finds JudgeService

Dealers with a higher proportion of ‘satisfied’ customers are selling cars more quickly.

One-third of car buyers prefer visiting local dealerships

In-market car buyers are increasingly likely to choose dealers because they are local, according to Judgservice.

Dealers urged to review digital marketing's geographic reach

JudgeService is urging dealers to increase their digital marketing reach to attract the increasing number of car buyers prepared to travel further to visit showrooms.

Just 10% of car buyers want wholly-online retail experience

Just 10% of UK car buyers plan to embrace a wholly online car retail experience facilitated by click and collect or click and delivery, JudgeService survey data has revealed.

Used car buyers taking longer to find ‘best price’

Used car buyers are taking longer to research their next vehicle and searching more automotive websites as they focus on achieving the ‘best price’ possible, survey data shows.

Rising vehicle usage to set car retailers’ aftersales demand soaring

UK-based holidays, the return of the workplace commute and a continued aversion to public transport due to COVID-19 risks should see car retailers benefit from a continued aftersales boom.

Dealers risk losing referrals from online customers, warns JudgeService

Dealers risk losing out on referrals from new customers who have discovered them online, according to consumer behaviour research from JudgeService.