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On the back of the hugely successful launch of its new Musso pick-up, SsangYong is gearing-up for a major push to attract new dealers. “We want to make it easy for dealers to acquire and operate the franchise,” says David Rose, franchising manager, “and have removed the barriers to ensure representing our brand is highly appealing and easily assessible.
“We have changed the traditional way people view a new vehicle franchise, and SsangYong will be known for the quality of its products, its industry beating warranties, the ease of operating a dealership, and it now comes with no upfront costs! Our new approach means there are no costs for signage, special tools and computer diagnostics when joining the SsangYong family. “Not only that, but SsangYong gives you industry leading margin retention on new vehicles, so all in all, highly compelling!”
Adds Nick Laird, managing director of SsangYong Motor UK, “The brand is committed to long term investment in new product, and we will be seeing at least one new model launch a year through to 2022. We offer a very clear product portfolio of SUV, 4x4 and pick-up models - all sectors of the market in growth, and we are committed to ongoing investment to build great relationships with our dealers and customers.”
First of these new introductions will be the new ‘longer’ Musso pick-up – it will have both a longer wheelbase and at 1.6 metres, the longest, widest and deepest load bed in the segment. By offering the largest load volume, it will also be the most practical pick-up on the market.
Following that will be an all new C-segment SUV to replace the Korando. Arriving in showrooms in Q3 next year, it will give the brand a significant new player within its six model range. In the meantime, South Korea’s third largest vehicle manufacturer has a number of other changes lined up that include Euro 6D engines and smaller petrol engines. EVs haven’t been forgotten either, and expect to hear news about electric and other new models in the coming months.
“We shape our customer offers to what dealers need, and having introduced a 7-year/150,000 mile warranty when we launched Musso and retrospectively on all new Rextons, this has now been extended across the range giving SsangYong the best warranty in the motor industry by some margin.
“We are looking to recruit a further 10 dealerships by the end of the year,” says David Rose, “with key open points including Bristol, Birmingham north, Inverness, Liverpool, Oxford, Portsmouth, Southampton, Swansea, Teesside and Telford, as well as several other strategic locations.”
For new dealer franchising enquiries, call David on: 07964 806938