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Johnsons Fleet Services wins the 2019 AM Award for Best Fleet or Local Business Dealer

Louise Baker, head of fleet operations, Johnsons  Fleet Services, accepts the award from  Declan Gaule, chief executive, MFG Group, right, and host Lisa Snowdon, leftJohnsons Fleet Services has experts and infrastructure to support any business user or company, regardless of size, funding or individual needs.

Having grown orders from zero to 8,500 units in 10 years, fleet now represents more than a quarter of all cars sold by Johnsons Cars.

In April, the business will open a new 10-acre fleet preparation centre that will be able to handle 15,000 vehicles a year.

“When a fleet customer enters our showroom, we believe they should not be treated any differently to a retail customer. Beyond the initial enquiry, however, it is then vital that they have access to the fleet expertise required to ensure they make a fully informed decision,” said Louise Baker, head of fleet operations at Johnsons Fleet Services.

To ensure fleet customers receive the best possible experience, the dealer group operates a ‘generous’ reward system to encourage retail staff to refer fleet customers to the fleet specialist team.

Handovers are a key part of the service offering and recently the firm has begun fitting seat and steering wheel covers during delivery, so the customer has the excitement of being the first person to fully experience the car they have ordered.

According to the company’s awards entry, it has grown more than 18% year-on-year over the past four years, with 2018 stabilising in a “decreasing and very challenging marketplace”.

Despite this, Johnsons Fleet Services’ customer satisfaction scores, manufacturer scorecards and leasing company scoring have not suffered.

Since 2013, 98.8% of customers have given a satisfaction score of nine or 10 out of 10 upon delivery of their vehicle.

Highly commended: Norton Way Corporate Sales; TrustFord

Finalists: Clive Brook Volvo

Award sponsored by MFG



The sponsor commented: "The AM Awards 2019 was a fantastic evening. We were proud to take our place as a category sponsor and would firstly like to congratulate Johnsons Fleet Services for winning the Best Fleet or Local Business Dealer category. Their continued growth and impressive customer satisfaction scores are a clear indicator of the quality service they provide and they were worthy winners on the evening.

"We’d also like to congratulate all of the other award winners. In a very challenging automotive marketplace organisations are under serious pressure, and must work harder than ever before, to generate demand for their products and services. What was evident on the evening is that our industry is still packed with talented, inspiring individuals and leaders who are very much up for the challenges that lie ahead.

"At The MFG Group, we know that sales generation relies on a combination of good disciplines, hard work and detailed industry insight. What the AM Awards showed us is that these qualities exist in abundance. Now is the time to use them."


AM Awards 2019: Pictures from the evening

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