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Video skills will be vital for technicians

CitNOW chief executive Alistair Horsburgh

Advertisement feature from CitNOW

Video skills will be vital for technicians

By Alistair Horsburgh, CEO, CitNOW

One in five workshop professionals already believe personalised video will be among the most important skills for technicians of the future, according to our latest research. Our recently launched report, ‘Workshop Professional of the Future’, questioned automotive professionals from the franchised and independent sectors to find out their views on how jobs in the workshop will change.

Personalised video will more than double in importance over the next five years

Many technicians already use personal video to explain electronic vehicle health check (eVHC) outcomes and work required on vehicles. Almost a fifth of respondents consider video skills to be among the most sought-after in just a few years’ time, which reflects the growing prominence of the medium.

Technicians feel they are well prepared for a future in video, with just one in 10 feeling there is a skills gap with using video technology (12%). This is likely due to a number of reasons, including younger technicians having grown up in a digital world and therefore being more familiar with technology, the fact that video communication has been deployed for more than a decade, so is very much at home in the workshop, and CitNOW’s ongoing investment in training and resources to ensure employees remain up to date with the latest developments.

Given the majority of the consumers surveyed by CitNOW wanted to have more communicative workshop technicians, the ability to use video technology to support that is quickly becoming an expected skill. Add a personalised approach and it will be the difference-maker for building a longlasting relationship with the aftersales department.


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