The organisers of Automechanika Birmingham are hosting a free webinar that will outline how digitalisation is changing the way business is conducted in the automotive aftermarket.
Named Digitalisation; Accelerating the recovery of the aftermarket, the 60-minute session will take place at 11am on September 29.
Guest speaker Dr Julia Saini, associate partner at Frost and Sullivan, will explore the key trends driving digitalisation in the aftermarket.
Joining Saini, Peter Lawton, senior section manager at SMMT, will share his views, which have been shaped by the experiences of suppliers, motor factors and retailers throughout the aftermarket.
The speakers are expected to provide a balanced discussion looking at the opportunities and challenges when adopting digital in the aftermarket.
Further speakers will be announced soon, ensuring an insightful and practical conversation with experts and industry practitioners.
The webinar sessions have been structured to cover both the strategic outlook for the automotive industry and the on-the-ground, real-world experiences of businesses in the aftermarket supply chain on a daily basis.
Simon Albert, managing director of Messe Frankfurt UK, organisers of Automechanika Birmingham, said: “The first in the series was a huge success – the webinar delivered an informative insight into real-life experiences of how Covid-19 had affected the businesses of key industry players throughout the supply chain. After listening to industry feedback and surveying the market, this free webinar will focus on the digitisation of the aftermarket, while forecasting what may be next for the industry as a whole.”