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Sytner launches Driven by Design in partnership with the IMI

Driven by Design competition launched by Sytner Group and the Institute of the Motor Industry (IMI).

Sytner Group is launching a new competition aimed at supporting teachers and students during ‘Lockdown 3’ in partnership with the Institute of the Motor Industry (IMI).

As part of the competition, dubbed Driven by Design, entrants aged 11 to 16 will be required to design their own concept car and create an accompanying marketing campaign.

The competition has been designed in line with the national curriculum and aims to help entrants develop and test their skills in project management, sales and marketing, market research and design.

Paul Hudspith, head of recruitment and central HR at Sytner Group, said: “We understand the pressure that parents, guardians and teachers are currently facing when it comes to juggling life’s commitments and home schooling.

“Teachers across the country are currently doing a fantastic job despite the challenges that currently face the education System and we hope that Driven by Design can help with that.”

Sytner recently showcased the new Bugatti Chiron ahead of the opening of its new Manchester hypercar dealership.

The group also began trading from its new £12.3 million Guy Salmon Jaguar Land Rover dealership in Bristol - despite being unable to welcome car buyers inside.

The Driven by Design competition is aimed at all secondary school students across the UK.

Several winners will be recognised, all of whom will receive an iPad and have their projects featured on the Sytner Careers website.

The competition is running in partnership with the IMI, having previously partnered on initiatives including the Elite Technicians College.

Hudspith said: “At Sytner Group, we have a commitment to diversity and inclusivity, and put developing talent and building careers at the core of what we do.

“For that reason, we know the importance of initiatives like this competition and helping the children in our local communities to build on their skills.

“Everywhere in the automotive industry, we have all been faced with challenges throughout lockdown and we hope that others will get behind our new Driven by Design competition.

“We want Driven by Design to help inspire future automotive industry colleagues, as well as giving school children something to focus on during lockdown. Good luck to all of our entrants.”

A £40,000 donation made by Sytner has carried the automotive charity, Ben, over its urgent 'rallying cry' target of raising £0.5 million.

Find out more information about the Driven by Design competition and how to enter on the Sytner Careers website.

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