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Drayton Motors Kia, Boston - an AM Best UK Dealership to Work For

Darren Bradford, general manager,  Drayton Motors Kia, left, accepts the  AM Best UK Dealerships to Work For  award from LTK Consultants’  managing director, Andrew Landell

Workers at this Kia dealership in Lincolnshire love that they are given a half-day’s holiday on their birthday, turkey, chocolate and champagne at Christmas and get together socially every quarter for a staff night out. If they achieve the branch target, the meal and hotel room is on the company.

Boston United season tickets, a cycle-to-work programme and an employee car ownership scheme also rank among its other highlights for the workforce.

AM Best UK Dealerships to Work For CTAThey also feel loved when general manager Darren Bradford presents them with Easter eggs or Christmas gifts.

Formal incentives include a ‘superband’ for sales executives, which gives them 15% of the profit they make if they can achieve 200% of their target, and a year-end bonus for a percentage of over-achievement against budget. 

Employee benefits include a childcare voucher scheme, optional private medical insurance, health screening and retail discounts.

Flexible working is allowed, and staff have on average 96 hours of professional development time annually, including through the Kia Academy, an internal management development programme and mentoring and job shadowing.

The Drayton Motors team winning their award  at the National Dealership ConferencePerformance reviews are held twice annually at least, and senior managers from its parent group, privately-owned Wilson & Co, host a company meeting annually.

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