The motor trade faces challenges around the General Data Protection Regulation, that comes into force two days later on May 25, governing how we all use customer data in our communication and marketing.
The challenges include:
1. Capturing consent within daily processes
2. Measuring consent capture rates
3. Managing duplicate customer records
4. Re-consenting existing customers.
Our 45 minute webinar will look at ensuring dealers understand GDPR's challenges and can shape their business's marketing practices to ensure compliance - as well as having satisfied customers prepared to put their trust in you and how you handle their data.
Webinar chairman: Tim Rose, AM editor
Presenter: Steve Ure, strategic account manager, eDynamix
Webinar recording
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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