Nissan retailers are reporting higher-than-expected demand for personalisation options on the all-new Nissan Micra.
Approximately one in four customers are choosing to enhance their car’s design with additional exterior and interior parts, with customers spending, on average, £500 to get the personalised design they want.
More than 100 combinations are available, for both the exterior and interior of the Micra and in a variety of vibrant colours.
Customer research amongst the first buyers of new Micra reveals that 60% are attracted by the dynamic and expressive styling of the car. This is the number one purchase reason for the new Micra.
Helen Perry, general manager, Small Cars, Nissan Europe, said: “The personalisation program for the all-new Nissan Micra was created to allow customers to express their individual character and design flair when their buy their car. Feedback from retailers has highlighted that the mix of fantastic choice and affordability for personalisation means it’s more popular than we expected.”
New options will be added to the Micra’s personalisation program during the lifecycle of the car, further broadening its appeal with customers who want to express their personality when on the road.
The news comes as Nissan reveals a new video showing the ‘hand-finished’ nature of adding exterior personalisation parts to the B-segment hatchback. The ‘behind-the-scenes’ footage focuses on the attention to detail which goes into the Micra’s personalisation program, guaranteeing high-quality results every time.