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Ford is using artificial intelligence to promote the new Focus

Ford is holding a promotional event at Potters Field, London, using artificial intelligence to promote the launch of its new Focus.

The event uses interactive letters, spelling F-O-C-U-S, that use artificial intelligence to interact with visitors and passers by to discover and highlight their interests or passions.

Once determined, these passions are displayed across 540 LED video tiles embedded in the six metre high, 30m long structure, alongside a video edit of the experience uploaded to Facebook to share.

It took approximately 200 hours to train the AI programme to ‘understand’ and respond to users, and it is able to converse in four languages, with London the second stop on a five-leg European City tour.

Standing at six-metres high, the 20-tonne structure took over 6,000 hours to fabricate.

Ford will be supporting Pride Festival during the switch-on moment and throughout the weekend, displaying the Pride flag across the installation, as well as unfurling the St George’s flag on Saturday ahead of England’s quarter-final World Cup fixture.

The installation is open to the public until July 8, supported by a range of new Focus vehicles.

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