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Rybrook appointed Automobili Pininfarina supercar retailer

Automobili Pininfarina's Battitsa 'hypercar' will make its global debut at the Geneva Motor Show 2019

Rybrook Holdings has been appointed as Pininfarina’s first UK car retailer ahead of the introduction of the brand’s 1,900PS Battista supercar in 2020.

The UK luxury car franchise specialist will represent the Italian supercar brand in the UK as it establishes a franchise to deliver sales and aftersales support for the car in five European cities – Brussels, Stuttgart, Birmingham, Monaco and London - with HR Owen in the "final discussion" stage potentially become the brand's second UK retailer.

Just 50 Pininfarina Battista electric (EV) ‘hypercars’ are destined for the European dealership network, with an estimated price expected to be between £1.6m and £2m each.

The Battista will make its global debut at the Geneva Motor Show 2019, on March 4.

A statement issued by Automobili Pininfarina today said that, since the launch of the new company was announced in April last year, its chief executive, Michael Perschke, had “prioritised the selection of the world’s leading specialist car retailers to support the company’s ambitions for the new luxury brand”.

The company is working to establish global relationships with 25 to 40 Automobili Pininfarina retail specialists, all proven in high-performance and luxury car client relationships.

Perschke said: “We are passionate about the customer journey, the touchpoints and the full Pininfarina experience – our retail specialists fulfil the promise for us around the world and share our passion for Pininfarina’s provenance and the potential of electrification in a luxury brand.

“We believe our retail specialists will become evangelists of the brand as they take on the privilege of caring for Pininfarina cars and clients.

“Initially, for the Battista’s 150 clients we’ll have 20 to 25 global touchpoints; as the Pininfarina range grows, we’ll add further retail specialists while still retaining exclusivity.”

Automobili Pininfarina has secured relationships with luxury retailers in North America, Europe, the Middle East and Asia, and will complete these regions’ networks during the course of 2019.

Pininfarina said that the Battista, which takes its name from Pininfarina SpA’s founder Battista ‘Pinin’ Farina, will be a ground-breaking hypercar offering unrivalled performance combined with ultra-luxury.

Thanks to its carbon fibre construction and electric motors, a combined output of 1,900PS and 2,300Nm of torque it is expected to accelerate from rest to 62mph in less than two seconds and on to over 186mph in less than 12 seconds, all with a potential zero emissions range of more than 450 kilometres.

The Battista is planned to come to market in 2020 but with no more than 150 set to be produced – 50 for North America, 50 for Europe and 50 for the Middle East and Asia markets.

Potential customers are invited to apply to own Battista now using an online service within the company’s website.



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