AM Online

Seat Live Showcase offers virtual product tours during Coronavirus lockdown

A Seat Live Showcase delivered at the home of one of the VW Group brand's product experts

Seat is relying on its Live Showcase virtual tour service to continue demonstrating its vehicles to customers amid the Coronavirus lockdown.

The Live Showcase service enables UK customers to speak with a dedicated expert and experience the vehicle that they own or are interested in, without having to leave their home.

Usually the virtual vehicle tour would take place in a dedicated facility, but with showrooms shut following government advice to prevent the spread of Covid-19, Seat’s team has relocated the service to their homes.

Fellow VW Group colleagues at Skoda have been offering the same service from the homes of its experts, a change of tack following the virtual tour's launch with the brand back in 2017.

Fusing the traditional car showroom and service experience with the ease of the online car-buying journey, Seat says its Live Showcase is designed to “maximise convenience” while giving customers a personalised service.

Product experts use video technology to live stream demonstrations via a mobile, tablet or desktop device.

The service allows existing customers to have questions answered about their vehicle, including how to use certain features and accessories, as well as talking to prospective buyers who are considering purchasing a new Seat.

Six hosts are currently providing bespoke live demonstrations of the brand’s full line up of SUVs from their driveways, including the compact Arona, the mid-sized Ateca and new Tarraco seven-seater.

Over the last week, since the service went fully remote, the team have already handled more than 200 calls from the safety and security of their homes.

In the first month of its operation of the virtul tour service, Skoda delivered over 2,000 hours of product demonstrations to UK customers.

Richard Harrison, managing director of Seat UK said: “At Seat, we live by the mantra of ‘We not Me’ and Live Showcase is a perfect example of how we’re adapting to ensure our customers remain supported and our team remain safe and well at home.”

The service is available Monday–Friday from 11:00 to 21:00 and Saturday–Sunday from 11:00 to 19:00.

Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.