Volkswagen Group has launched a new range of lease deals for its electric vehicles (EVs) that lowers the cost to consumers and engages retailers.
Offered via Volkswagen Financial Services (VWFS), the car maker claims that the product makes medium to high-end priced electric cars available to the masses.
Lease&Care has been introduced with the full-life cycle of a car in mind, benefitting the first owner, used buyer, and also the retailer.
It will look to protect the car by offering customers a minimum of a two-year lease from new, and then reselling as an approved vehicle, all while being maintained and serviced by the brand’s aftersales team.
For retailers, this package will allow them to give customers care for the long-term within their network. The package allows for retailers to keep in touch with customers when they come in for servicing, which will help establish lasting relationships.
Dan James (pictured), marketing director at VWFS said: “The creation of the Lease&Care package looks to encourage motorists to make the switch to electric vehicles as simple as possible without the headache of costs. We understand there may be a worry around converting to EV due to the mystic around depreciation and running costs, but our new package allows customers to try an EV such as the Volkswagen ID3 at a more affordable price, for a length of time that suits them.”
The package offers three different levels, basic servicing (Small), all routine maintenance (Medium), and fully comprehensive maintenance replacements including tyres (Large).
James added: “The beauty of the Lease&Care package adds an additional layer of flexibility by allowing customers to extend the length of their lease for a little while longer if they are looking to hold off until a newer model is released. This new way of attaining an EV allows motorists to swap between models to suit the customer’s lifestyle. At the end of the lease, it should just be a case of handing back the vehicle and getting the latest model in return while keeping their carbon footprint lower. We have to make this process easier and simpler, we should not be seen as a hurdle. With this package, we are confident that we are helping more people to join the EV revolution.”
Following the launch of the VW ID3 electric car this year, VW Group has a number of new models coming in 2021 including the ID4, Skoda Enyaq and Cupra El Born.