JLR re-launches online buying, subscription and rental propositions

Jaguar Land Rover (JLR) has launched a new dedicated website to combine its online purchase, subscription and rental services into one place.

The ‘Own. Subscribe. Rent.’ proposition allows JLR customers to acquire vehicles outside of the traditional retail model.

Online purchasing has been available via the Jaguar and Land Rover websites since 2019. It includes a selection of payment options; cash payment, Personal Contract Purchase or Hire Purchase. Customers can get a valuation on their existing vehicle for part exchange, make a finance application and put down a deposit in one online visit.

The platform has been update to simplify the user journey and reduce the number of steps required to make a purchase.

Pricing is now displayed at the start of the process, rather than at the end, and a new document portal enables customers to share documents directly with their elected retailer. Likewise, retailers can share finance agreements, orders and all other associated documentation directly with the customer on the portal so that there is one, safe and convenient home for all documents.

Upon completion of the purchase, customers can select to either have their new vehicle delivered to their home, or have a full, personal handover in a showroom. The newly developed platform provides more clarity over the status of an order and a new customer account area provides live updates, from order acceptance to car delivery.

JLR launched its Pivotal subscription service in 2020, offering flexible ownership with a single monthly payment that covers rental, insurance, tax, servicing and repairs. It was an evolution of the Carpe service previously offered.

Every six months, Pivotal subscribers can change their vehicle for replacement, choosing either to stick with the same model or experience another member of the Jaguar or Land Rover family.

Early trials of Jaguar Land Rover’s Subscribe service reflect 80% of members are new to the Jaguar and Land Rover portfolios. Subscriptions start from as little as £850 per month.

For those looking to enjoy Jaguar or Land Rover vehicles on much shorter term, there are Road Trip Rentals by THE OUT. Customers in London and Manchester – or further afield for a fee – can book through the website or app and in a matter of moments a Land Rover or Jaguar will be delivered to their door.

Road Trip Rentals provide on-demand, luxury vehicles direct to door, with comprehensive insurance, unlimited mileage, child seats, additional drivers, bike racks and congestion charges included.

Rawdon Glover, managing director Jaguar Land Rover UK, said: “More luxury goods and experiences are consumed and shared in the digital space than ever before, and consumer expectations are high for both quality and convenience. We strive to stay at the forefront of the latest innovations through a rigorous digital transformation, and bringing the luxury of choice to our customers is a key part in that journey. We now have a market-leading online experience that delivers ultimate convenience and confidence in a tailored way for Jaguar and Land Rover customers.”

Last year JLR partnered with Rockar to open a showroom in London's Canary Wharf. The store was designed to offer an omni-channel buying experience.