Situated in London's premium shopping centre, Cabot Place, the new store backs into the lobby of One Canada Square.
Rockar said the new store reflects the experience and knowledge it’s gained over the past five years from user activity and changes in consumer buying behaviour.
Canary Wharf identified a ‘highly relevant’ audience to the brand, both existing and competitors, it said.
Martin Sewell, managing director of Rockar, said: “Our original store in Westfield Stratford enabled a smooth buying journey for those wishing to complete their Jaguar Land Rover purchase either in-person or digitally from the comfort of their home.
“The experience we’ve had over the last five years has offered a unique insight into how customers want to experience purchasing their next car.
“Analysing key demographic data of Jaguar Land Rover customers highlighted an incredible opportunity in the Canary Wharf area.”
The flagship omni channel store will provide customers full control of the whole buying process, it said.
Utilising Rockar’s technology, customers can configure their new car, agree a value for their trade-in and arrange finance using in-store technology. Customers can also complete their purchase online.
Sewell added: “Utilising the Rockar Tech platform and the deep data insights, we are proud to launch this beautiful space where people can experience the Jaguar Land Rover brand where they live, work, socialise and shop.
“Despite the effects of the pandemic eCommerce has been at the heart of year-on-year sales growth, and we know a physical presence which allows customers to begin or resume their car-buying journey will turbo charge that growth.”
JLR first begun its online sale experiment through a relationship with Rockar back in 2016.
Rockar underpinned its JLR franchised operation at the Westfield Shopping Centre with its web-based sales solution and the platform was introduced to wider parts of the network in 2019 with Harwoods Group becoming the first fellow retailer to adopt the platform.