Mercedes-Benz Cars UK has appointed Sally Dennis as sales director to help lead the brand's continued transition to the agency model.

With over 30 years of automotive experience, Dennis has worked for both premium and volume automotive manufacturers.

Since joining Mercedes-Benz in 2012, Dennis has held various senior positions including head of fleet, used cars and re-marketing and customer operations director in Mercedes-Benz Financial Services.

Gary Savage, Mercedes-Benz Cars UK chief executive, said: “Sally recognises the importance of collaboration with our network partners and the vital role they play in delivering exceptional customer service.

"Her extensive experience and passion for the automotive industry will undoubtedly contribute to our continued success."

As well as Dennis' responsibilities for new car sales, she continues to look after used cars and remarketing.

Dennis added: “The Agency model presents exciting opportunities for our business and I am delighted to be working so closely with our network partners as we build on our current success. 

"This new approach delivers a contemporary and customer centric experience, whether that’s in store, online or a combination of the two. 

"I am also certain that this new way of working will attract talented individuals to join us from not only the automotive industry but also from digital and retail environments.”