JCT600 has united with sector suppliers to provide a look at innovative approaches, online technologies and solutions that manufacturers and retailers are adopting to meet consumer demand.
In partnership with the Institute of the Motor Industry the news-style insight is provided via video, in an initiative called ‘Driving Change’.
Four ‘Driving Change’ programmes are hosted by newsreader Natasha Kaplinsky. Each features key industry interviews and news-style reports, along with sponsored editorial profiles.
‘Driving Change - Synchronising with Customers’ reveals some of ways in which digital technologies, marketing strategies and financial products are helping dealerships attract new customers and build loyalty.
With predictions that the number of women with driving licenses in the UK will soon outstrip men, the IMI is keen to encourage a greater representation of women working in the industry.
Currently, women are just two per cent of the automotive workforce.
This programme features a special report on womens’ perceptions of the industry, and the career opportunities that are available.
Six sponsored news-style reports feature in the 32-minute ‘Driving Change – Synchronising with Customers’ programme.
GfK – the global research company, helping its motor industry clients understand consumer trends and purchasing preferences.
Auto Trader – how retailers and manufacturers are adapting to the purchasing journey of the connected consumer.
Premia Solutions – helping car dealerships retain customers by using technology to deliver a better quality of experience for customers making insurance claims.
JCT600 – how ‘giving back to the community’ and being a ‘top 100’ employer builds a successful dealer franchise.
WMS Group – Sir Stirling Moss endorses a warranty scheme that is building strong and trusting relationships with customers.
Tracker – how innovative tracking devices are helping dealerships improve driver and vehicle performance.
Steve Nash, IMI chief executive, said: “Being given the opportunity to produce a programme focused on the motor industry has allowed us to showcase some of the outstanding, professional work taking place across our sector.
“Looking at key subjects such as the benefits of investing in quality training and apprentices and the promotion of professional standards, as well as topics such as gender mix and diversity and the impact that new technology is having on the motor industry has all helped shape the programme into something we’re extremely proud of.”
Simon Shelley, head of industry news at ITN Productions, that worked with the IMI to produce ‘Driving Change, said: “The motor industry has a great heritage in this country, and makes a significant contribution to the economy and as employers.
“The four programmes feature interviews and case studies, delivered by a highly experienced reporting team.
“This is a sector that is facing major changes in power train technology, regulation, sustainability - and the changing expectations of the ‘connected consumer.’ Its stories are engaging and inspiring, and we are proud to share the strategies and success stories that will help propel the industry into a dynamic future.”
Learn more about Driving Change at www.theimi.org.uk/driving-change.
Watch: the Driving Change trailer
Driving Change-Synchronising with Customers