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100% sale rate for first BCA Perry Barr auction

A vehicle auction with lots from BMW, Mini and Alphabet launched BCA's new Perry Barr, Birmingham auction centre last week.

Nearly a thousand buyers participated in the sale which took place across three auction lanes and via BCA Live Online at the new purpose-built centre.  Customers attending this special opening event were greeted by a string quartet in the customer concourse and enjoyed complimentary catering in the onsite restaurant and barista kiosk.  

The sale featured separate auction lanes for BMW, MINI and Alphabet stock and every vehicle sold following competitive bidding in the lanes and via BCA Live Online. 

All vehicles were pre-sale prepared onsite to the highest standards in the new state-of-the-art BCA Auction Services facility which includes a bespoke digital imaging bay. The sale achieved a near £10 million turnover that was equivalent to 100% of CAP Clean and took just three hours from start to finish.

Stewart Hodges, remarketing operations manager, BMW Group UK said: “We were delighted to partner BCA for this special launch event at the new Perry Barr centre.  The facilities are first class throughout and the preparation and presentation of every single vehicle was to the highest standards.  We were pleased to record such a strong result which underlines both the desirability of the BMW and Alphabet stock on offer and the exceptional buying power BCA generates at the point of sale.” 

Matt Sutherland, COO at Alphabet added: “Alphabet was really pleased to be part of the launch event for BCA’s brand new, state-of-the-art facility in Perry Barr, Birmingham. The vehicles offered were prepared superbly and in combination with strong customer demand plus its central location, the result was a commercial and customer success for everyone.”

Simon Henstock, BCA COO UK Remarketing, continued: “We would like to thank BMW Group UK and Alphabet (GB) Limited for partnering with us to make this opening event so special and our buyers for turning out in such large numbers to bid strongly.  The team at BCA Birmingham Perry Barr really hit the ground running to present a superb sale that ran smoothly and efficiently to deliver a fantastic result all around.”

“Perry Barr utilises the latest technology to deliver a first class physical and digital sales programme, fully supported by our logistics and technical services capability that will ensure we meet the needs of all our customers.”



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