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First-quarter finance offers are key manufacturer weapon to make up 2016 losses

The registration results for 2016 are in and it paints an interesting picture as to those falling behind last year.

Success over the next three months is vital for dealerships and manufacturer finance offers are a key weapon in the lead-up the March plate change.

Mitsubishi’s success with the Outlander PHEV is still being felt as its volumes start to stabilise, but that can be seen with a 20% drop in registrations last year, from 22,693 units to 18,237.

The Japanese brand is continuing with its 5.9% APR offer over from Q4, but there are also some 0% deals on Juro and Outlander Commercial to help boost sales. There is also 0% across the entire range when customers take hire purchase or up to £2,500 off selected models on PCP.

Volkswagen saw a 7.5% drop in registrations in 2016. It has slightly adjusted its APR rates from Q4 to Q1, tweaking APRs down a few notches.

Core models such as the Up, Polo and Golf are all available for less than £230 a month and payments continue to be spread over 48 months to keep payments as low as possible.

This is in contrast to Ford, which has switched some of its offers on core models to 0% across a much quicker churn of 24 months.

Vauxhall has also switched its strategy from 48-month deals in Q4 to 36- and 37-month offers in Q1. Vauxhall saw a 7% drop in registrations in 2016, but this may be due to a reduction in tactical registrations across the year. Its retailers are being supported with 3.7% offers in the run-up to the March plate change with relatively low deposits and monthly payments. The Viva, Adam and Corsa are all available for less than £200 a month. Vauxhall discounted its Adam, Corsa, Astra and Mokka by up to 22% off the list price between December 27 and January 16 to get the New Year off to a strong start. This equates to £1,600 on the Adam, £2,000 on the Astra and £2,400 off the Mokka in manufacturer deposit support.

 

 

Model Finance type Deposit Term Monthly payment Final payment APR Offer ends
Volkswagen
Up 1.0 60PS 3dr Beats PCP £3,119.71 48 months £115 £3,546 6.50% 03/04/2017
Golf 1.4 TSI R-Line Edition 150PS PCP £6,714.79 48 months £225 £8,601.30 6.20% 03/04/2016
Golf GTI Nav 2.0 TSI 3dr PCP £6,992.13 48 months £215 £10,501.20 6.20% 03/04/2017
Passat saloon S 1.6 TDI 120PS PCP £6,842.20 48 months £239 £7,980.30 6.00% 03/04/2017
Passat Estate S 1.6 TDI PCP £7,310.39 48 months £255 £8,563.50 6.00% 03/04/2017
Tiguan SE 2.0 TDI 150PS PCP £6,750.82 48 months £235 £11,769.30 5.10% 03/04/2017
Touran S 1.2 TSI 5dr PCP £6,684.68 48 months £249 £7,195.50 6.10% 03/04/2017
Mitsubishi
Mirage 1.2 MIVEC Juro PCP £3,921.60 36 months £115.71 £3,727 5.90% 29/03/2017
ASX 1.6 3 1.6 2WD PCP £6,393.60 36 months £161.88 £7,769 5.90% 29/03/2017
ASX 2.2 DOHC 4 2.2 4WD automatic PCP £8,855.60 36 months £192.71 £10,964 5.90% 29/03/2017
Outlander 2.2 DI-D 3 leather manual PCP £9,333.60 36 months £208.38 £12,993 5.90% 29/03/2017
Outlander Hybrid GX3h leather automatic PCP £10,821.60 36 months £259.11 £13,665 5.90% 29/03/2017
Outlander PHEV 2.0 Hybrid GX3h+ leather automatic PCP £11,221.60 36 months £274.32 £13,784 5.90% 29/03/2017
Vauxhall
Viva SL 1.0i 75PS PCH £1,677 36 months £129 N/A N/A 31/03/2017
Adam Energised 1.2i 70PS PCP £1,999 37 months £169 £5,042 3.7% 03/04/2017
Astra SRi 1.4i 150PS Turbo PCP £2,499 37 months £229 £7,418 3.7% 03/04/2017
New Zafira Tourer Energy 1.4i Turbo (140PS) PCP £3,999 37 months £269 £6,802 3.7% 03/04/2017
Insignia SRi VX-Line 1.6CDTi (136PS) Start/Stop ecoFLEX PCH £2,472 36 months £309 N/A N/A 31/03/2017
New Mokka X Active 1.6i (115PS) Start/Stop FWD PCP £2,999 37 months £239 £6,634 3.7% 03/04/2017
Meriva Life 1.4i 100PS PCP £1,999 37 months £189 £4,219 3.7% 03/04/2017

 

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