The registration results for 2016 are in and it paints an interesting picture as to those falling behind last year.
Success over the next three months is vital for dealerships and manufacturer finance offers are a key weapon in the lead-up the March plate change.
Mitsubishi’s success with the Outlander PHEV is still being felt as its volumes start to stabilise, but that can be seen with a 20% drop in registrations last year, from 22,693 units to 18,237.
The Japanese brand is continuing with its 5.9% APR offer over from Q4, but there are also some 0% deals on Juro and Outlander Commercial to help boost sales. There is also 0% across the entire range when customers take hire purchase or up to £2,500 off selected models on PCP.
Volkswagen saw a 7.5% drop in registrations in 2016. It has slightly adjusted its APR rates from Q4 to Q1, tweaking APRs down a few notches.
Core models such as the Up, Polo and Golf are all available for less than £230 a month and payments continue to be spread over 48 months to keep payments as low as possible.
This is in contrast to Ford, which has switched some of its offers on core models to 0% across a much quicker churn of 24 months.
Vauxhall has also switched its strategy from 48-month deals in Q4 to 36- and 37-month offers in Q1. Vauxhall saw a 7% drop in registrations in 2016, but this may be due to a reduction in tactical registrations across the year. Its retailers are being supported with 3.7% offers in the run-up to the March plate change with relatively low deposits and monthly payments. The Viva, Adam and Corsa are all available for less than £200 a month. Vauxhall discounted its Adam, Corsa, Astra and Mokka by up to 22% off the list price between December 27 and January 16 to get the New Year off to a strong start. This equates to £1,600 on the Adam, £2,000 on the Astra and £2,400 off the Mokka in manufacturer deposit support.
|Model||Finance type||Deposit||Term||Monthly payment||Final payment||APR||Offer ends|
|Up 1.0 60PS 3dr Beats||PCP||£3,119.71||48 months||£115||£3,546||6.50%||03/04/2017|
|Golf 1.4 TSI R-Line Edition 150PS||PCP||£6,714.79||48 months||£225||£8,601.30||6.20%||03/04/2016|
|Golf GTI Nav 2.0 TSI 3dr||PCP||£6,992.13||48 months||£215||£10,501.20||6.20%||03/04/2017|
|Passat saloon S 1.6 TDI 120PS||PCP||£6,842.20||48 months||£239||£7,980.30||6.00%||03/04/2017|
|Passat Estate S 1.6 TDI||PCP||£7,310.39||48 months||£255||£8,563.50||6.00%||03/04/2017|
|Tiguan SE 2.0 TDI 150PS||PCP||£6,750.82||48 months||£235||£11,769.30||5.10%||03/04/2017|
|Touran S 1.2 TSI 5dr||PCP||£6,684.68||48 months||£249||£7,195.50||6.10%||03/04/2017|
|Mirage 1.2 MIVEC Juro||PCP||£3,921.60||36 months||£115.71||£3,727||5.90%||29/03/2017|
|ASX 1.6 3 1.6 2WD||PCP||£6,393.60||36 months||£161.88||£7,769||5.90%||29/03/2017|
|ASX 2.2 DOHC 4 2.2 4WD automatic||PCP||£8,855.60||36 months||£192.71||£10,964||5.90%||29/03/2017|
|Outlander 2.2 DI-D 3 leather manual||PCP||£9,333.60||36 months||£208.38||£12,993||5.90%||29/03/2017|
|Outlander Hybrid GX3h leather automatic||PCP||£10,821.60||36 months||£259.11||£13,665||5.90%||29/03/2017|
|Outlander PHEV 2.0 Hybrid GX3h+ leather automatic||PCP||£11,221.60||36 months||£274.32||£13,784||5.90%||29/03/2017|
|Viva SL 1.0i 75PS||PCH||£1,677||36 months||£129||N/A||N/A||31/03/2017|
|Adam Energised 1.2i 70PS||PCP||£1,999||37 months||£169||£5,042||3.7%||03/04/2017|
|Astra SRi 1.4i 150PS Turbo||PCP||£2,499||37 months||£229||£7,418||3.7%||03/04/2017|
|New Zafira Tourer Energy 1.4i Turbo (140PS)||PCP||£3,999||37 months||£269||£6,802||3.7%||03/04/2017|
|Insignia SRi VX-Line 1.6CDTi (136PS) Start/Stop ecoFLEX||PCH||£2,472||36 months||£309||N/A||N/A||31/03/2017|
|New Mokka X Active 1.6i (115PS) Start/Stop FWD||PCP||£2,999||37 months||£239||£6,634||3.7%||03/04/2017|
|Meriva Life 1.4i 100PS||PCP||£1,999||37 months||£189||£4,219||3.7%||03/04/2017|
SEARCH FOR FINANCE OFFERS
For a searchable list of manufacturers’ finance offers, go to am-online.com/offers