Two additional panellists will be taking part in AM’s ‘Great Data Debate’ which rounds off this year’s new DigiTech conference.
Exploring the wide variety of issues surrounding data including new regulations and the opportunities posed by the connected car, expect a lively debate including questions from the floor as part of AM’s new conference which takes place at the Ricoh Arena in Coventry on Thursday (April 27).
Joining three already confirmed panellists will be Chris Poulsom, CRM director at Three60 CRM, and Nick Gill (pictured), executive vice president, automotive sector, at technology consultants Capgemini.
Panellists will discuss data protection, the new EU General Data Protection Regulation (GDPR) regulations, which introduce stricter controls when they come into force next year, data generated by the connected car including how some dealers are already utilising telematics as part of their customer communications and marketing strategy.
Chris Poulsom specialises in DMS data capture focusing on quality, quantity and process (dealer and OEM network wide); improving customer experience by creating a single customer view from multiple data sources by grouping customer contact touch points together; using data to prioritise customers to contact based on propensity to convert to a booking; and data cleansing and enhancement to improve customer contact timing.
Nick Gill identifies data and analytics as one of the key business drivers for successful dealers.
Capgemini predicts by 2020 80% of all automotive sales leads will be generated online with manufacturers likely to be the beneficiaries of capturing this wave of online data.
The company recently launched AutomotiveConnect for retailers aimed at aiding dealers maximise the latest digital technology incorporating the connected customer, vehicle and operations.
The pair join the previously confirmed panellists:-
Martin Hickley, director of data protection & privacy at GO DPO EU Compliance Ltd and a data governance, protection and privacy specialist who will provide valuable insight into GDPR.
Professor Jim Saker, director of the Centre for Automotive Management at Loughborough University’s Business School, who has written extensively on the connected car and data.
Penny Searles ,chief executive of Smartdriverclub, the technology company behind Stoneacre’s vehicle connectivity communications.