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Volkswagen Group records second-highest European market share this century

Europe's best-seller: Volkswagen Golf 8

The Volkswagen Group’s rapid transition to electric vehicles (EV) has delivered its second-highest new car market share in Europe this decade, according to Jato Dynamics.

The manufacturing giant behind mainstream brands Audi, Cupra, Seat, Skoda and Volkswagen delivered a 28.14% market share across Europe in May, second only to April 2020’s 29.23% as rivals sales were harder hit by the onset of the pandemic in Europe.

Jato European new car sales data, market share by OEM, May 2021Jato Dynamics market analyst said that the strong showing came despite the region’s automotive sector recovery from COVID-19 being “slower than many had hoped”.

Last month’s new car registrations of 1,073,987 across Europe’s 26 markets were 73% up on May 2020 but remained 25% down on May 2019 and took the year-to-date total to 5,150,831 units.

Jato said VW’s performance, and market-leading status in the key EV and SUV segments, demonstrated the value of identifying key drivers of growth and adapting sales strategy to meet emerging consumer demand.

Felipe Munoz, global automotive analyst at JATO Dynamics“As with the diesel scandal in 2015, Volkswagen Group is again able to overcome the crisis and emerge stronger”, said analyst Felipe Munoz.

Across Europe, EVs posted a record 16% share of registrations in May while SUVs made up almost 44.6% of the total volume, up from 40.2% a year earlier.

Munoz said: “It has become clear that having the right offering across both of these segments will be crucial to the success of OEMs over the coming years.”

Registrations of EVs and plug-in hybrids totalled 171,415 units across Europe in May – up 279% on May 2020.

The market delivered 83,700 EV sales (up 261%) and 87,700 PHEV sales in the period (up 299%).

The Volkswagen Golf led Europe’s best-selling car rankings, while the Volkswagen T-Roc compact SUV was the most registered SUV.

Jato reported that the Tesla Model 3 had topped the EV sales rankings, however, as the Ford Kuga emerged as the most popular PHEV during the month following its earlier technical issues.

Other strong performers include the Fiat 500, which came third in the general rankings, the Peugeot 2008 which saw an increase in sales of 2% compared with May 2019, and the Ford Puma which took twelfth position.

Europe's best-selling new car rankings:

Jato European new car sales data, best selling models for May 2021

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