AM Online

Volkswagen ID.4 becomes first SUV to top European EV sales rankings

Volkswagen's new ID.4 EV SUV

Volkswagen’s new ID.4 became the first SUV to top Europe’s electric vehicle (EV) sales rankings as it topped the charts for April, Jato Dynamics has reported.

Stellantis swelled its share of Europe’s new car market as Peugeot Citroen, Fiat and Vauxhall models made up six of the region’s top ten best-selling models as its brands returned to a pre-pandemic market share of 21.9% last month.

But Volkswagen continued its reign as Europe’s biggest selling manufacturer with 26.8% of the market after its new ID.4 SUV surged to the top of the electric vehicle (EV) sales charts.

European car registrations, market share % by brand, April 2021VW and Stellantis continued to battle it out at the top as Jato Dynamics reported a 261% surge in new car registrations across Europe during April (to 1,029,008) to leave the market 23% up year-to-date.

Europe’s new car registrations remained 25% down on the pre-COVID trading of April 2019, however.

Felipe Munoz, global analyst at JATO, said: “These results indicate that recovery is going to be slower than many may have expected, and in the short term, this will not offer much encouragement to OEMs already busy dealing with the challenges of adapting to emissions compliance.”

Car manufacturers are also facing severe production issues as a result of the global shortage of semiconductor computer chips, an issued highlighted by Society of Motor Manufacturers and Traders (SMMT) chief executive, Mike Hawes, in today’s UK car production data for April.

Car retailers have told AM that OEMs remain largely in the dark about the extent of the crisis’ impact, with some suggesting a return to normal production this summer, while others suggest shortages could impact the sector for two years.

Munoz suggested the expense of EVs was also having an impact on the sector, as nations across Europe continued to implement legislation and incentives to drive sales of zero-emissions vehicles.

Felipe Munoz, global automotive analyst at JATO DynamicsHe said: “While lockdown restrictions and the impact of the pandemic may seem like the root of the problem, the shift towards EVs is also having a knock-on effect. As these vehicles are more expensive, we are seeing fewer units traded in comparison with traditional ICE models.”

Alternative fuel vehicles (AFV) did deliver record registrations results in April, accounting for 15% of the market, compared to just 11% posted a year ago.

Demand for EVs increased 338% to 71,500 units, and plug-in hybrid (PHEV) registrations grew 507% to 81,000 units.

The start of VW’s EV product push is already paying dividends, its ID.4 topping the EV rankings ahead of the ID.3 in second place.

Jato noted that this was the first time an SUV had topped the EV rankings and Munoz suggested this was indicative of the start of the next phase of AFV adoption.

He said: “As anticipated, the next phase of growth for EVs is going to come from SUVs.

“The Volkswagen ID.4 taking the lead is just the beginning of the electric-SUV trend, and we expect new models to enter the market as consumer demand increases.”

The Volkswagen Group gained 34% of the European EV market in April, offsetting the losses posted by Volkswagen’s traditional ICE models.

Jato’s data showed that the Volkswagen Golf was the third best-selling model in the overall rankings as its volume decreased by 49% between April 2019 and April 2021.

In April 2018, the Golf accounted for 2.93% of all new car registrations compared with just 1.73% last month.

Peugeot was able to position both the 208 and 2008 as the first and second best-selling cars in Europe, meanwhile.

They were joined in the European top ten best sellers list by the Vauxhall Corsa, Fiat 500, Peugeot 3008 and Citroen C3.

Jato Dynamics' best-selling cars in Europe rankings, April 2021

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

Read now

Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.