Swansway Group as appointed Neil Rimmer has its new head of business at Stafford Audi.

Rimmer moves to his role in Stafford after working as sales manager for Swansway’s Stoke Audi dealership.

He has worked with the family-owned dealer group for the last 11 years and has worked for Audi for the last 19 years.

Rimmer said: “The first thing I’ve done is take on two new Audi accredited sales execs to add to a young and already very promising sales team, are there will be more appointments to come.”

Kevin Cunliffe has transferred from Stoke Audi with Rimmer to work as Stafford Audi’s new sales manager.

During his career at Swansway Rimmer has also worked as used car manager and general sales manager at Crewe Audi, as well as general sales manager at Stoke Audi.