Mercedes-Benz Cars UK has launched a multi-media advertising campaign to help recruit new talent from outside the automotive industry to its dealer network.
A TV advert was shown during Channel 4’s new series of Fargo and will go on to be shown in cinemas during December before Star Wars: The Force Awakens.
Gary Savage, Mercedes-Benz UK chief executive, said: “Mercedes-Benz Cars has seen five years of continued sales growth in the UK.
“Underpinning the new cars we’re retailing and the new customers we’re attracting is a community of franchised dealer partners that are the best in the business.
“The ongoing professionalism of our dealer network is absolutely critical to ensure our continued success, to best-serve our new and returning customers, and for us all to achieve the company’s ambitious growth plans. We’ve already got brilliant colleagues working around the country and now the time is right to encourage more talent to join us.”
Mercedes-Benz is encouraging people to go to a new mobile optimised website that details all the opportunities available across the country.