NextGear Capital has appointed Pamela Halliday, formerly of White Clarke, as its new sales and marketing director.

Halliday brings motor industry experience gained across Europe and the UK, including with automotive and asset finance software group White Clarke, leasing firm Arval and GE Commercial Finance.

She joins as NextGear Capital plans acceleration into the franchised market, and launches its StockMaster operating platform which has been designed to support paperless stock funding.

“The role and business culture are a great fit; retail and remarketing motor industry, technology, a thirst for innovation and a true focus on the customers, reflect my beliefs and experience. We are helping to accelerate the supply and sale of an increasing volume of cars and LCVs in the UK and Ireland, using leading edge technology to ensure the automotive remarketing model develops to keep pace with the changes we see right across the marketplace,” said Halliday.

NextGear Capital managing director David Mercer said: "These are exciting times at NextGear Capital as we enter our third year. Adding Pamela with her experience and enthusiasm to our leadership team is integral to our plans to drive our sales and marketing activities forward to a new level. We are delighted to have her on-board.”