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Andrew Doyle is Audi UK's new brand director, dealer group founder joins brand

Cian O'Brien and Andrew Doyle 2016

Audi has appointed Andrew Doyle as UK brand director, moving from his role as managing director of Audi Australia.

At the same time, acting director of Audi UK, Cian O’Brien, will take over from Doyle in Sydney from April 2017.

For the past four years Doyle (47), an Australian citizen, has led the successful Audi national sales company in Australia, cementing continuous growth for the brand in the market and expanding the national retail network.

He is also a director of the company’s retail business, Audi Centre Sydney, and previously spent two years as director of Audi Ireland as part of his 24 years of senior experience in premium car brands.

O‘Brien has been head of sales in the UK for two years.

Taking over from O’Brien as head of sales is Peter Brookes, founder of dealer Knights Group.

Brookes takes over sales operations at Milton Keynes from November 1. Knights was bought by Lookers in August.

The third appointment at Audi UK is Benjamin Braun, who is appointed head of marketing.

He joins from insurance comparison specialist Comparethemarket.com, where he was associate director for digital and customer Experience.

He succeeds Nick Ratcliffe in the Audi role and starts in the post December 1. 

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